When you think of customer service, most of us think of sales. However, the concept of marketing is what drives those sales and it is the job of the employees to keep that cycle going. Daniel Newman (@danielnewmanUV) reminds us that things don’t always stay the same, especially when it comes to people. We live in the generation of the millennials and everything is constantly changing.

Customer Service

Customer service has evolved and is larger than ever. It is all about making the best experience possible for the clients. What that means is interacting before actually interacting -- you must reach out before consumers have even made a decision. In this century, social media has become one of the most valuable tools to market your products and capture the attention of potential clients.

Newman states that, “Recently, an Ovum survey found that 76% of consumers stopped doing business with a brand after only one bad customer experience.”

Social media has become so big in today’s market that it can make or break a company. Word of mouth is more powerful than ever and it is essential to give customers a positive experience.

Team effort

        While companies have separate departments for sales and marketing teams, collaboration is a must. For sales, they must know what the latest promotions or advertising is in order to push for certain products. There is nothing worse than having incompetent employees and making your company look bad. If your own employees are confused, then what makes you think your customers won’t be? For marketers, they need to know if their work is paying off. Seeing results and gaining customers is what marketing really comes down to. While each department has their own set targets, they do go hand in hand in reaching those. If the sales and marketing teams get together, they are able to inform each other what is going on and keeping each other updated with how sales is progressing and the marketing tactics are helping or not. Of course nothing is perfect, so it will take a full team effort in order to grow their marketplaces.

Content Marketing

        This is essential for a business. Getting your name out there by showing what your company is all about and what you can provide for potential clients. Gaining clients is an obvious goal for a company, but more importantly, for customer retention. Once you land a client, can you continue that relationship and keep them coming back? That is where customer service comes into play. Being able to keep your clients satisfied and being able to provide more than exceptional experience is key.

        Businesses must be able to provide the right marketing content for their clients and educate them to make a shift to become brand advocates. It is also important to provide a customer experience that is truly exceptional and make them feel valued. The goal is to excite clients to want to continue doing business with you and make it a pleasurable experience. This is especially important when it comes to peer-to-peer marketplaces, which thrive on word of mouth. If a client has a bad experience, they are more likely to make it known rather than having a good experience. It is extremely important to appreciate the value of each and every one of your clients for your company to succeed.

Read the source here.