Don’t make blogging anymore difficult than it already is. You already have to think of a topic, research it, write multiple drafts, and edit… edit… edit! Do you want to take out the guesswork and save some valuable time? This blog template gives you a structure and repeatable strategy that will help you write a more engaging article.

THE LIST

People love reading lists. If readers see a number in the title, they’ll know they can easily skim the content and pick out main points. Lists can provide valuable information to your audience without demanding too much work because the structure is simple. I’ll use one of my previous blogs as an example.  

1. Introduce your topic 

Begin by telling people what the list is and why it’s useful. A short introduction is fine, notice my introduction is only 4 sentences long. Whatever your writing style, this is where you should set the tone for your list.

2. Create your list (Here's an example)

(@rachelbotsman)

Rachel is an author and global authority on the power of collaboration and sharing. She is credited for originating the theory of “collaborative consumption” in her book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live, which was named as one of the “10 Ideas that Will Change the World” in 2011. Rachel is also a TED speaker and designer of the world’s first M.B.A. course on the collaborative economy at Oxford University.

               Listen to Rachel’s podcast here!

• Use numbers, bullet points or bold text to create the subheaders for you list.

• Do your research and write a short description with the information most relevant to your topic.

• Include a picture. Make sure you have permission to use it!

• Include links for people to find more information. In this example, I include links to Rachel’s Twitter handle, her book, her TED talk and her podcast.

3. Conclusion and Call to Action (CTA)