Marketing is a concept many of us don’t think about but in reality it is everywhere. Take a second to think about all the companies that show the value of their products and how they are so successful. This is where the customer experience comes into play. Without customers, there would not be any businesses. As Mr. Daniel Newman (@danielnewmanUV) states in his article, “This future of marketing, is something we should all be thinking about.”

This new era has given customers the driver’s seat. Businesses are starting to shift their structure to be more customer experience oriented, as they understand the changes in the marketplace. The future of any business lies in the hands of its target clients.

Brand Experience

Customer experience is what every business should be striving for. Your product is only as good as its service. Creating a positive brand experience is going to take your marketplace to the next level. Take for example, Apple, a company that has very expensive products. They may charge a premium price for everything, but they have full customer support and staff that have created a positive image for the company.

“An interesting statistic that illustrates this it that Americans tend to mention a good brand experience to an average of nine people, but will talk about a bad one to 16 people.”

Angry Customers

Keep all your customers happy, it sounds so simple doesn’t it? Unfortunately it is extremely difficult to keep them all happy, but it is the job of your company to do the best job possible. Everyone has their own opinions and views, but at the end of the day we all want to be treated like royalty when shopping. The worst thing for your business is to get an upset customer. Establish a personalized interaction with each and every client to ensure they are not just another person making a purchase. Go above and beyond to make an unforgettable experience.

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

The customer is the one who is in the driver’s seat and it can be a scary thing. With this playing such a big factor in marketing, it’s important to understand how your business can take it to the next level and distinguish itself from the rest of the marketplace. Always keep in mind how important your customer is and put yourself in their shoes when strategizing your marketing plans.

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