Have you ever created a Twitter Ad for your business? We have yet to do that here at Near Me but it is definitely on our to-do list. Before we just waste money away, we decided to do more research on how to get the best ROI and came across this article from @JustAGuido and @SMExaminer. In this article, you will learn 3 simple ways on how to improve your twitter ad performance. Let’s get started!

Bidding Options

There are 3 types of bid options to choose from that are Automatic bid, Target Cost, and Maximum bid. In order to help stay within budget, you can select your average cost that you want to spend per link click. As Twitter ads have bidding options that can range anywhere from $2 to $13, it can get quite expensive. In creating a target cost, this essentially will help you establish your “CPC” rate instead of twitter deciding for you. Maximizing your budget is optimal, especially if you are in the startup phase.

Audience Insights

Twitter has great analytics built-in and the best part is that they are free! As marketers, we must figure out our target market and tailor our campaigns to get the highest returns. The built-in analytics enables us to breakdown our audience by Demographics, Lifestyle, Consumer Behavior, and even Mobile Footprint. To go even further you can dive into audience interests, languages, buying habits, housing income, and net worth which is questionable if you consider how they are able to track this type of data. Regardless of how accurate the numbers are or are not, it gives you a starting point on how you can tailor your audience insights to your markets.

Target Influencers Followers

Once you have established your target market, seek out for influencers in your industry. More than likely, those following influencers have some genuine interest in the field of work or appreciate what you are doing. Why not target those people and deliver your ads to them. This increases your chances to get the attention of those in your industry but more importantly does not waste your budget on people who are not interested in your marketplace.

In order to find thought leaders in your industry, you can simply search keywords and relevant hashtags. After doing this, you can see the amount of engagement per post and sort out who the influencers are in each industry. More than likely if they have at least 30-40 interactions they can be considered influencers in the industry. The higher the number the better but does not necessarily mean those are the best profiles. Skim through the people you come across and check out their profiles before considering them to be influencers.

Now that you have these 3 simple yet effective tips to tailor your twitter ads, it's time to get started! It may or may not necessarily work out for your marketplace but is worth a shot if you are new, especially to social media to generate some buzz. Please feel free to share your experiences with us by commenting below! Would love to hear what has worked or what hasn’t for your twitter ads.

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