Millennials have become the largest generation in America, thriving on instant gratification, social media and smartphones. Your marketplace, whether employing them or serving them, must understand the psychological tendencies of millennials in order to succeed.

Author and speaker Simon Sinek has some very enlightening insights as to why millennials are what they are. In this 15 minute video, he talks about the factors that created the "millennial question" and ways companies can answer it.

Before watching the video, I'll leave you with this question to ask yourself: does your marketplace use technology and social media to create real human connection?

After watching, please leave a comment and let me know how your marketplace is answering the millennial question.