Digital marketing has proven to be the best tool that companies have these days to build a rapport with their target market. Small businesses and entrepreneurs alike are starting to flourish in using digital marketing and blogs to tell their stories and create sustainable search engine optimization (SEO). Without digital marketing, many businesses would never be able to grow at all.

Timing is key. If you attend an industry event, best practices are to blog about it by the following week, not the following month. Social media is now becoming a driving force behind the digital marketing at many companies. It all starts with social media, but that is not enough to make you flourish. For this reason, you need to utilize other components of your digital marketing mix to make your brand take off!

Optimizing your content is key:

If your company is not utilizing SEO, you are missing out opportunities of getting found online.  Buffer created this list of 189 powerful words that convert to help you instantly drive more people to your site. If you create quality SEO your business will grow and position you as an industry thought leader! Creating remarkable SEO is done by building trust by focusing on timely topics, writing for your target market, making sure it is an easy read, establishing yourself as a thought leader, and last but not least, having clear calls-to-action.

Optimizing your blog for SMM:

As long as you have your social media optimized, most of your blog views will come from that form of digital marketing. It is crucial to know your target market, in order to get a good idea of what they will respond to. This is social media marketing 101, but I cannot stress the importance of publishing at optimal times. Your blog is best utilized as a tool to increase your reach on social media. n return your social media will act as a tool to drive traffic to your blog. It all starts with making your blog title encouraging for people to click on it, and then getting people to read by having an inviting first sentence.

“Build it, and they will come” only works in the movies. Social Media is a “built it,” nurture it, engage them, and they may come & stay.” ~ Seth Godin

Social media is a sure fire win for businesses when engaging and nurturing with the correct content. As a digital marketing resource, especially for small businesses operating on a tight budget, it is important to remember that it cannot be your sole foray into digital marketing. Other tactics to consider include launching an email newsletter, creating quality content, and optimizing both on and off-site features to ensure your products and services can be found online. Good luck and be sure to send me a tweet with any thoughts or questions.