A community management platform for Hallmark to drive ongoing customer engagement beyond the traditional holiday period - one that kept members connected and engaged all year long by connecting members with each other, with artists and providing high-value content and members only video
#COMMUNITY MARKETPLACE/MEMBERSHIP PORTAL
Hallmark wanted to keep their community of loyal members engaged all year long but had a range of vibrant communities on various third party platforms. They wanted to centralise and focus the discussion on the Keepsake Ornaments range and enhance the user experience.
A community for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.