Like many telecommunication companies, under the threat of future free phone calls and free internet service providers (like Starlink), it takes ‘out-of-the-box’ thinking and new business models to leverage and keep their existing customer base.
#SERVICES MARKETPLACE
Spark Digital in New Zealand, like other mobile telcos around the globe, are feeling market share + revenue pressures from both traditional and next generation competitors (eg. low orbit satellite comms providers).
In looking at horizon 2/3, one Spark initiative was to leverage their existing database of consumers and businesses by creating an intuitive services marketplace kiwido.co.nz, similar to Thumbtack/TaskRabbit/AirTasker, with the now realized ambition to dominate this niche in New Zealand.